Privacy Policy

Last updated: [September 2025]

FuturePath Research respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard information when you interact with us.

Information We Collect

  • Client and business contact details (name, email, phone number, company).

  • Survey and interview responses (anonymised and aggregated).

  • Website usage data (via cookies and analytics).

How We Use Your Data

We process data to:

  • Deliver research services and consultancy.

  • Communicate with clients and participants.

  • Analyse survey and interview results.

  • Improve our website and services.

Legal Basis for Processing

We rely on:

  • Legitimate interests (conducting research, improving services).

  • Contractual necessity (to deliver agreed services).

  • Consent (for participation in surveys, marketing communications).

Data Sharing

We do not sell your data. We may share it with trusted service providers (e.g. survey platforms, IT hosting) under GDPR-compliant agreements.

Data Retention

Personal data is retained only as long as necessary for the purpose collected, then securely deleted or anonymised.

Your Rights

You have the right to:

  • Access, correct, or delete your data.

  • Restrict or object to processing.

  • Request data portability.

To exercise these rights, please contact us at enquiries@futurepathresearch.co.uk.

Security

We use appropriate technical and organisational measures to protect data, including encrypted storage and restricted access.

Research Ethics and Transparency

FuturePath Research follows the Market Research Society (MRS) Code of Conduct and international research standards (including ESOMAR guidelines).

  • All survey and interview responses are treated as confidential and anonymous unless explicitly stated otherwise.

  • Data is reported only at an aggregated level to ensure individual participants cannot be identified.

  • Personal data collected for research purposes will never be used for direct marketing.

  • We use secure systems and GDPR-compliant providers for survey hosting, data storage, and analysis.

  • Participation in research is voluntary, and respondents may withdraw at any time.

Our aim is to uphold the highest standards of integrity, confidentiality, and professionalism in all research activities.